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Suggs-Nicholas-Shea, Inc. welcomes the opportunity to introduce our sales and marketing agency to you. S-N-S has a long history of representing quality manufacturers in the sporting goods and lifestyle industry. S-N-S is a combination of two long-standing and well-respected agencies on the east coast. In the Northeast, Nicholas Shea Company was founded by Joe Nicholas and Dan Shea in 1985. In the Southeast, Suggs Associates was founded by Sid Suggs and Ken Suggs in 1975, with David Suggs joining the group as a partner in 1981.

Suggs-Nicholas-Shea, Inc. was founded in 2007 with the merger of Nicholas Shea Company and Suggs Associates. With over 54 years of combined experience in the industry, S-N-S is known for the standard of excellence established over the course of our rich history. With a tradition of hard work and grit, dedication to innovation, and demonstrated ability to exceed industry best practices, S-N-S is always moving forward.

S-N-S Company Objectives

A. To represent a complete offering of non-conflicting brand name outdoor products.
To represent our factories in a dedicated and professional manner with an emphasis on constant and repeated contact with customers.
To establish long-term business relationships with our customers and the factories that we proudly represent.

Each member of S-N-S has a proven sales background and a strong working knowledge of the outdoor products industry. Our marketing expertise coupled with personal participation in fishing, hunting, and outdoor recreational sports, creates an agency that offers manufacturers a well-rounded and astute sales force. We pride ourselves not only on our experience but also our ability to adapt to changes in the market. It is our goal to work closely with our manufacturers to find the best way to get their products to market, whether it is through distribution, on a dealer direct basis, or a combination thereof.

Area Coverage: The entire east coast from Houlton, Maine to Key West, FL. Which includes New England (ME, MA, NH, VT, CT, RI), NY, NJ, PA, MD, DE, VA, WV, NC, SC, GA, KY, TN, MS, AL, FL

Personnel: 8 field salespeople, plus two office managers. All S-N-S personnel are full-time employees and are provided with a comprehensive employment package. Click here to view our personnel.

Offices: S-N-S has two fully-staffed offices—one in Reading, PA (suburban Philadelphia) and one in Leesville, SC. For the most part, each office handles issues for their respective region. Ray Goeke heads up both the PA and SC locations.